All Articles

Tommy Hilfiger: The Man Who Made Preppy Cool (Again) There are fashion designers. And then there are brand builders. Tommy Hilfiger belongs firmly in the second category. If Ralph Lauren sold us the dream of old-money polo fields and Ivy League lawns, Hilfiger sold us something a little more democratic: crisp Americana with the swagger of a hip-hop beat in the background. And he did it by understanding one crucial thing—style isn’t just about clothes. It’s about culture. The